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The First 5 Seconds: Appearance is Everything

The visual design of the first page your visitor sees will set the initial impression they have of your organization. This is a scary but true fact: if the purely visual presentation of your page is not what the visitor expects and demands they are likely to click the browser back button and look for their information elsewhere. It is in our human nature to make broad judgments based on a quick visual inspection. Since these snap judgments are a fact of life a savvy webmaster will use that to their advantage. We have been trained to judge the quality of a car engine from the condition of the body, and visitors will do the same with your web site.

Lanex is expert in providing an up-to-date, appealing, and appropriate site design. What sets us apart in this day of open source web site platforms is the care and skill we put into your design. Lanex will save you money on your web site by choosing the best platform to meet your needs. The correct platform for your site may be an open source WordPress or Joomla based site, or one of our custom CMS platforms. All of them are able to reliably deliver web pages to a browser, but what the visitor judges first is the appearance.

All Lanex web projects begin with one or more meetings that establish your likes and dislikes regarding the appearance of your web site. Together we look at the type of content you will have, the primary audience that you are addressing, and what your industry or sector’s expectations dictate on design. There is no such thing as one-size-fits-all design, nor should all widget company web sites look the same. Your web site’s appearance is your 21st century front door and we take that very seriously.

Continue reading: “The First 30 Seconds: Establish Credibility” >>


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