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Internet & Browser Terms


A browser is a software application that allows users to look at and interact with information on the World Wide Web, such as web pages, images, videos and other content. Hyperlinks enable users to navigate their browsers to other resources. Common browsers include Internet Explorer, Chrome and Firefox.


“Cache” refers to a place to store something temporarily. Files that have been automatically requested when looking at a Web page can be stored on the hard disk in a “cache” subdirectory, so that when returning to the Web page, the browser can pull it from the cache rather than the original server, saving time.


A cookie is a small piece of data that a Web site puts in the user’s web browser so that it can record something about their activity on that site and potentially use that information at a later visit. There are several types of cookies including tracking cookies and authentication cookies.


E-commerce involves the buying and selling of goods and services on the Internet. The word “e-tailing” is used for online retail selling. E-commerce may be B2B (business-to-business), B2C (business-to-consumer) or other types like mobile commerce (called “m-commerce”).


An extranet is a private network that securely shares part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses. An extranet can be viewed as part of a company’s intranet that is extended to users outside the company.


The Internet Protocol (IP) is the protocol by which data is sent from one computer to another on the Internet. Each host computer on the Internet has at least one IP address (example: that uniquely identifies it from all other computers on the Internet.


URL means Uniform Resource Locator, which is often the web address for a file or Web page that can be accessed on the Internet. The URL contains the entire name used to access the file: a domain name that identifies a specific computer and a path name, which is a description that points to the location of a specific file.

Web Filter

A Web filter is a program that can screen an incoming Web page to determine whether some or all of it should not be displayed to the user, blocking out pages from Web sites that are likely to include objectionable content. A Web filter can screen out some malware and is often installed as part of a proxy server and firewall.


Mobile Devices Terms


Abbreviation of ‘bring your own device’: the practice of allowing the employees of an organization to use their own computers, smartphones, or other devices for work purposes. Source: oxforddictionaries.com.

Fluid Design

Fluid design is when the website is programmed to dynamically adjust its content to the actual device’s screen size. It is auto-adjusting (fluid) so it fits the screen size properly. Therefore, it always presents a visually-appealing layout with optimal navigation.

Fluid, Responsive Design

The combination of responsive and fluid design; therefore, it is the ultimate, mobile-enabled website that will fit any mobile device and accommodate all screen sizes with the proper layout and usability.


Mobile commerce (m-commerce) is the buying and selling of goods and services through wireless technology, often using handheld devices like cellular telephones. As content delivery over wireless devices becomes faster and more secure, some believe that m-commerce will eventually surpass e-commerce for digital commerce transactions.


A smartphone having a screen which is intermediate in size between that of a typical smartphone and a tablet computer.

Responsive Design

Responsive design is a type of design where the website displays content differently depending on the device that is viewing it. It works across a wide range of devices, from mobile phones to tablets to computer monitors. Layouts are tailored to the type of screen viewing it (whether phone, tablet, monitor, etc.), which results in easy reading and navigation.


SEO Terms

Meta Tag

A meta tag is a tag / coding statement in the HTML that describes some aspect of the contents of a webpage. Search engines use the information in meta tags to index the page so that, ideally, a person searching for that specific type of information will find the webpage in the search engine results.


A spider (sometimes known as a “bot” or “crawler”) is a program that visits Web sites and reads their content in order to create entries for search engines, who use the information to index the Web pages for future search results.

Page Titles

Page titles are visible in the tab at the top of a Web page in the browser. They are important to search engine optimization, and usually the page title text is also used as the first line of a Google’s search result entry. A page title, or “title tag,” should explain what the topic of a particular page is, and ideally there should be unique titles for each page on a Web site.

Stop Word

A stop word is a commonly used word (such as “the,” “is” and “which”) that a search engine has been programmed to ignore, both when indexing entries for searching and when retrieving them as the result of a search. Stop words are therefore irrelevant for searching purposes.


Website Terms


A breadcrumb trail shows a web visitor where the current page they are on is in relation to the Web site’s hierarchy. The term breadcrumb trail comes from the story of Hansel and Gretel, who left a trail of breadcrumbs as they walked through the forest so they could trace their way back home.

Content Management System (CMS)

Content Management Systems are web software designed to allow the client to edit and change copy within their website. Typically a content management system also functions as a repository for documents and media to be inserted onto the website. Many CMS can have additional functionality installed, referred to as an “extension” or “plugin”. Common CMS include WordPress, Joomla, and Drupal.

Site Map

A site map is an outline of a web site’s content that allows the users to navigate through the site to find information and pages. Similar to a table of contents, a site map lists items/pages on the site and then links directly to that section of the Web site. Site maps are typically organized in a hierarchy, like an outline.


Usability is the measure of a product’s potential to accomplish its intended purpose. For example, a couple factors used for determining product usability may be ease-of-use and visual consistency. In usability testing, test subjects are asked to perform certain tasks in order to measure the product’s ease-of-use as well as the user’s motivations and perceptions during the process.

UX Design

User Experience Design is a user-centered design practice that pays close attention to accessibility, site navigation and layout for optimum usability and user satisfaction while maintaining an aesthetically pleasing design.


WordPress Terms

What is WordPress?

WordPress is an Open Source (free) content management system (CMS) and blog/website building tool. WordPress is a template system and uses plugins, see “Plugins” entry below.

Media Library

The media library in WordPress is a collection of every file uploaded to your WordPress site, organized by upload date. It can consist of images, videos, documents and more and is accessible only to registered administrators in the WordPress Admin.


Plugins are small applications created by outside developers and used by WordPress to perform selected functionality.

WordPress Admin

The WP admin or WordPress Admin, is the administrative user interface part of a WordPress website which allows the client to add and edit content, upload media, and manage users & settings.

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